At WLI, our goal isn’t to simply grow the business. Our enterprise strategy for profitable growth means investing in areas with the most potential to create value. To accomplish this, we use the Operating & Execution (O&E) Model. It helps us identify whether individual areas of our business are creating or consuming value. We use facts and data to understand which industries are most attractive and what it would take to win. We then implement strategies to improve our competitive position in profitable businesses and allocate resources to areas that have the best potential for future growth.

Though our business evolves with a changing marketplace, Our Values in Action are timeless, guiding our conduct with customers, partners and one another around the world. Our Values in Action defines what we do and how we do it. Using our Values, we go beyond compliance to create an inclusive work environment where we are proud to belong and can do our best work. Integrity – we believe in the power of honesty Excellence – we set and achieve ambitious goals Teamwork – we help each other succeed Commitment – we embrace our responsibilities Sustainability – we are committed to building a better world

It’s people that matter and people who help build a better world. The people of Caterpillar are busy doing just that. As individuals and as a company, at work and in our communities, our people share time and talents – working together for the greater good. Our worldwide team is diverse, innovative, resourceful and committed. We work together to create an inclusive culture where people grow, careers blossom and imaginations flourish. The work we do is meaningful and we attract and retain the best talent.

At WLI, we define services as the value we provide to customers after the equipment purchase – everything from aftermarket parts to maintenance agreements to financing – with a goal of delivering a superior customer experience. We invest time, talent and resources in service offerings because they drive value for our customers. Services can reduce total owning and operating costs for customers and deliver revenue for Caterpillar and our dealers throughout the cycles.

Understanding our customers begins with knowing where and how they use our products and services, including the applications, attributes and performance capabilities that matter most to them. As we continue to expand our product offerings to meet customer needs, we are growing our product line beyond core performance products and offering solutions with unique value propositions that reach more customers than ever before. Handing writing on tablet Equipment collage with Customer Value Agreement design Wheel loader on white background Overhead look of equipment on jobsite Excavator digging natural gas-fueled generator on white background diesel generator sets with no background

Profitable growth allows us to invest in future products and services – and in our people to ensure they are recognized, rewarded and developed for continued success. Higher profits also mean more money to invest in our company, improving our position as a global leader, providing better solutions to customers and creating more opportunities for our people, partners and shareholders.